Best Life (Coach) Newsletter #001
January 24, 2023
Welcome to your NEW Best Life (Coach) Newsletter!
Every other week we’ll send you actionable insights that will help you grow your coaching business.
Without further ado, here’s a taste of what you can expect from us each issue…
1. You don’t need a forever niché (Sarah Mae)
With literally HUNDREDS of possible niches to choose from, one of the first things coaches get hung up on is deciding theirs. If this is you, I’ve got some great news! Whatever you decide to start with FIRST doesn’t matter… you’re going to change it anyway.
Here is the thing, you can’t know your niche until you’ve coached enough people in that niche. It’s like buying a mattress without trying it out first. Bad idea!! Side note: Hit reply if you have any good mattress recommendations! 🤦♀️
Maybe you’re reading this thinking… but I want to coach EVERYONE! Yet, there are now 8 BILLION people on the planet 🤯. You can’t possibly coach everyone. So channel your inner Goldilocks – choose someone, and start there.
Action: Pick your first niché. Ask yourself: Who would I be SO EXCITED to have a coaching session with? What problem would I feel SUPER CONFIDENT that I can help them solve? What are people ALREADY coming to me for?
Remember! It is temporary, so don’t overthink it!
2. Just Start! (Melissa)
We see SO many new coaches worrying and procrastinating over branding, colors, fonts, what to call themselves, how to generate leads, and niche down. It’s all very distracting, and whilst they’re busy being distracted, someone somewhere is looking for a coach to hire.
Here’s the thing, there is no right or wrong way. There is nothing you need to do first. And no, you cannot get it all wrong.
Did you know that…
– Before Twitter became a micro-blogging platform, it was a network where people could find and subscribe to podcasts?
– Before Starbucks took over every street corner around the world, the company just sold espresso makers and coffee beans?
– Before Flickr became a photo-sharing platform, it was an online role-playing game called Game Neverending, where users would travel around a digital map, interacting with each other?
The takeaway? Building a business is a journey, not a destination. So you better get started now!
Action: Send an email to your family & friends this week sharing that you’re a coach and how you help people. Ask them to pass on your information to anyone they know who might benefit from your services.
3. Comfortably price your offer (Steph)
Coaches often tell me they’re so scared to sell their services that they haven’t even told anyone they’re a coach.
Are you a “Closet Coach” too?!
The bottom line is, if you’re not making sales you do not have a business, you have a soul-crushing hobby.
Yet, selling does NOT have to be scary or feel sleazy! You’re not using Jedi mind tricks, you’re just letting potential clients know how you can help them and throwing the ball (lightsaber?) in their court.
The key is to create an offer that you KNOW the world needs, and that you’re 100% sure you can deliver on NOW. Then price it at a rate that you can comfortably and confidently tell your potential clients.
If you’re charging a rate that makes you want to poop your pants, you’re sure as hell going to struggle to sell your offer!
It’s like learning to play the saxophone. You’re not going to sell out an entire theatre at $200+ a ticket for your first performance. Learning to play takes incremental practice and persistence, and as you get better you get more confident in what you’re offering.
Action: Do an audit of the services that you’re offering and check in with yourself to see if you feel confident delivering the value. Make changes accordingly, even if this means you’re coaching for free. Once you have coached three clients at this price point, increase your prices to reflect your increased value.
Who’s the Best Life Coach Collective?
We’re on a mission to help coaches succeed so that more people can experience the dramatic benefits of coaching.
In addition to being educators, branding specialists, marketers, and leaders in project management, we are coaches. We believe in community supporting and uplifting each other, and we are here to share high-quality, vetted, and actionable coaching insights as we learn them.
Until next week!
💛 Sarah, Melissa, & Steph – The BLCC Team (left to right!)