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4 Steps To Build a Successful Coaching Website


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Recent reports show that there are over 23,000 life coaches in the United States alone but more than 70,000 around the globe. With that much competition, it pays to invest in building an attractive, optimized coaching website to attract the right clients to your new coaching business.

You might already know this, which is why you’re here. However, you might also be scratching your head and wondering where to start. Building a website can seem daunting, but it doesn’t have to be. 

In this quick life coach guide, we’ll walk you through the basics of creating a successful coaching website. We’ll cover everything from how to choose the right platform to the benefits of getting professional help.

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The Importance of a Business Website for Life Coaches

A business website is a key marketing tool for any business, but it is especially important for life coaches. Why? A life coach is in the business of helping people improve their lives, and a well-designed website can be a powerful tool for attracting new clients

A website provides potential clients with a way to learn about your coaching services and decide if you are the right fit for them. Because life coaching is such a personal career path, it’s the one online space you have to share your story and your “why.”

How to Build a Successful Coaching Website

As mentioned, a coaching website is a powerful tool that can help you attract new clients and grow your business. However, building a successful coaching website requires more than just throwing up a few pages. 

Here are a few tips to create a coaching website that will help you achieve your business goals.

Choose the Right Platform

The first step is choosing the right platform. There are many different website builders out there, and not all of them are created equal.

Do your research and choose the platform that’s right for you and your coaching business. For example, you might find that Squarespace is the easiest to use and manage. Or maybe you need more options and flexibility that WordPress can provide. Or, you might find that you really only need one landing page and Leadpages or another similar platform is better.

Likewise, it’s important to choose a design that reflects your brand

Tell Your Story

A coaching website is only as successful as the story it tells. You could have the most beautiful website design, the most user-friendly interface, and the most valuable content, but if your story doesn’t resonate with your audience, you won’t be successful. 

That’s why it’s so important to make sure that your story is front-and-center on your coaching website. Use your about page to share your journey and how you got to where you are today. Use your blog to share your insights and expertise regularly. 

By sharing your story, you’ll build a strong connection with your audience and set the foundation for a successful coaching business.

Focus on the Value You Offer Your Coaching Clients

The key to a successful life coach business is to create content that puts your clients front and center. With your website, you’ll want to focus on the value you offer your clients. 

What can you do for them that nobody else can? How can you help them achieve their goals? Once you identify your unique value proposition, you can build a website that reflects it. 

Use compelling copy and visuals to show prospective clients what you can do for them, and make sure your contact information is prominently displayed on your life coach website so they can reach out to you when they’re ready to work with you.

Qualify Potential Clients

As a coach, one of your most important responsibilities is to qualify potential clients. This will help you save a lot of wasted time and energy as you grow your business. What do we mean by qualifying clients?

You will determine whether or not a prospective client is a good fit for your coaching business. The best way to do this is to create a qualifying questionnaire that potential clients can fill out before they book a session with you. 

This questionnaire should include questions about the client’s goals, expectations, and budget for coaching. While it might seem like a small task, it’s incredibly important as part of life coach marketing.

Benefits of Working With a Professional Company

While the tips above can help, sometimes it makes sense to work with a professional company to build your website. 

After all, in today’s competitive market, it can be difficult to stand out from the crowd. One way to raise your profile and attract attention from potential clients is to work with a professional company. 

A professional company can provide you with the resources and support you need to succeed. Here are just a few of the benefits.

Access to Their Directory

Depending on the company you work with, you might be able to be listed in their public directory so potential clients can find you. Being listed in their public directory is a great way to increase your brand awareness and credibility.

Sales Page Copy & Design

It’s hard to know what to include on a life coach website, let alone a sales page. A professional company can help you set up a professionally written and designed sales page that guarantees results. These are just some of the benefits of a professional sales page:

  • You will save time by not having to design and write the page yourself
  • Get an objective perspective on what works and what needs to be improved
  • You will benefit from the years of experience and knowledge of your team
  • You will have a page that has been tested and proven to convert

In short, you can focus on what you do best and leave the rest to them.

Guidance From Coaches With Experience

Working with a professional company that has years of experience in the coaching industry can be extremely beneficial for your business. The company will be able to help you learn what steps you need to take to make your business a success. 

In addition, the company can do all the marketing for you. Most importantly, the company will be there to support you in your business every step of the way!

Become a Member of the Best Life Coach Collective

Are you ready to take the next step and build your coaching website? Our blog is full of life coach tips, but our new membership program offers you the chance to access website-building services and a host of other premium perks.

Learn more about becoming a member of the Best Life Coach Collective HERE and Join the Waitlist for when our next cohort launches in early 2023!

Looking for more ways to grow your coaching business? Check out 4 Ways a Strong Network will Help You Grow Your Coaching Business.

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