8 Ways A Marketing Coach Helps Your Business
What Is A Marketing Coach?
Let’s start off with what a marketing coach is. A marketing coach is an expert marketer who works closely with business owners to identify challenges and guides the owner in building a marketing strategy to implement.
A marketing coach will work with you to understand your business values, mission, and goals. Once you and your coach are clear on the goals, they will show you how to hone in on your branding and speak to your ideal audience in a way that cultivates trust, reliability, and profit.
Marketing Coach vs. Marketing Consultant
So what’s the difference between a marketing coach and a marketing consultant?
A marketing coach knows all about the marketing world PLUS they’ve been trained to support you in shifting your mindset, optimizing your processes, and combatting any obstacles in your way. They will help guide you through creating a successful marketing strategy and will empower you to implement it. A marketing coach is ideal if you only need guidance and want to do the work yourself.
A marketing consultant is more focused on doing the actual work of implementing marketing strategies. Many marketers can do the work, it takes someone special to guide you in doing it yourself.
Ways A Marketing Coach Can Help Your Business
Marketing is a big part of any business. It’s how the world is introduced to your business and how you get and keep customers. Oftentimes marketing is left as an afterthought and done here and there. A fully integrated strategy can be very powerful and jumpstart any business. There are numerous ways a marketing coach can help your business, we’ve rounded up our top 8.
1. Define Your Purpose & Goals
A marketing coach will need to first understand your business so that they are able to clearly market it. As with most things in life, you’ll start by building a strong foundation based on a clear purpose and goals. Your coach will help you define these unique aspects of your business.
2. Identify Gaps & Opportunities
A marketing coach can offer objectivity and fresh insights into what’s working well, what isn’t, what’s worth fixing, and can uncover new opportunities you hadn’t thought of before. They can help you identify your priorities, help you focus on what matters most in helping you achieve your goals, and help you get the biggest bang for your buck.
3. Speak To Your Ideal Customer
The most important part of your marketing strategy is reaching your ideal customer. Your marketing coach will work with you to determine who your ideal customer is, where to find them, and how to speak to them. Then you’ll work on how to develop a strategy that sells to them and turns them into your brand advocates.
4. Create A Customized Marketing Strategy
One size does not fit all when it comes to marketing strategies. Based on your business’s goals, opportunities, and ideal customer a marketing coach will help you focus your efforts on creating a customized marketing strategy that will help you achieve your goals. Not all marketing tactics achieve the same results. Different tactics work better for different types of businesses and industries. Your marketing coach has the experience to help you create a strategy that will reach your
5. Save You Money
In the long run, working with a marketing coach will help you save money. There can be many costly expenses for a full marketing plan. Your coach can give you the inside scoop on the best tools to use (some of which are free!) and how to use them effectively. They will also help you decide what to delegate, what to automate, and what to do yourself.
6. Free Up Your Time
Having an expert at your fingertips will end up saving you a lot of time because there’s no need for trial and error. You will benefit from your marketing coach’s past experience and of knowledge working with other businesses like yours, effectively eliminating the learning curve. This means you’ll be in a position to do things faster and more efficiently. Your progress will be fast-tracked and you’ll get to optimized results sooner.
Your marketing coach will help you set clear action steps that you feel good about. They will challenge you and hold you to your commitments. Plus there’s something about paying good money that means that you’re more likely to get the work done!
8. Offer Support
A marketing coach can be more than just an advisor, they can be a trusted confidante and someone that provides reliable support. A marketing coach can create a safe, non-judgmental place to calm your fears, provide feedback, and leave you feeling ready to take on the task at hand. A coach can keep you accountable and shift your mindset to overcome any obstacles, real or imagined, that might be hindering your growth.
Work With A Marketing Coach
The reason you’re likely struggling with your marketing is that you lack the knowledge and expertise required. Now, ask yourself these questions:
What is your time worth?
What will it take to feel that your investment was worth it?
Is it worth having
- Extra help, guidance, and support?
- More time and freedom to do what you want?
- A solid marketing plan that fills gaps and ensures business growth?
What will you do with the time you have saved? Take your time back to do more of what you love?
This is possible with a little help from a marketing coach!
When you work with a marketing coach, you are basically getting a live person at your fingertips who is a one-stop shop for tools, tricks, and strategies to promote your business. You’ll have a reliable source of information and advice from a professional with a good track record who knows the ins and outs of marketing products and service-based businesses. A marketing coach can help both you and your business grow!
Check out the Best Life Coach Collective’s Marketing Coaches.
Are you a coach? When you join the Best Life Coach Collective as a member you will have access to done-for-you marketing plus training and tools. Learn More About Joining.